ASHERLY is a custom order & ready-to-wear embroidery from Brisbane, made with love and meaning.

Asherly is a Brisbane-born embroidery label creating hoodies, crewnecks, tees and crop sets that say something. We blend modern streetwear with Afrocentric artistry, faith-inspired messages and empowering quotes—crafted to be worn, loved and remembered.

Founded by Cycy (hi! 👋🏽), Asherly began with a simple idea: clothes should carry culture, comfort and conviction. With the unwavering support of her husband Chris—who helped make this dream real—Asherly is named after our beautiful daughter, Asher. Every stitch is done with intention—from clean, durable embroidery to thoughtful colour choices and premium blanks—so your piece looks great today and even better after every wear.

What we make

• Ready-to-wear drops: curated designs you can shop now.

• Custom orders: names, dates, quotes, monograms and business logos/merch for teams, churches, clubs and events.

• Afrocentric collection: bold patterns, appliqué and African fabrics celebrating heritage and story.

Made to order, made to last

We produce many garments on demand to minimise waste and maximise quality. Your piece is embroidered with care in Brisbane, then shipped Australia-wide and worldwide.

Purpose woven in

Giving back is part of our fabric. 70% of proceeds from our African-style embroidery collection support elderly care in Cycy’s home village in Cameroon (North-West region)—funding carers, food and essential medication. When you wear Asherly, you help someone feel seen and supported.

Who we’re for

Dreamers, doers and everyday people who love comfort with meaning—Millennials, Gen Z and families who want pieces that feel personal and look premium.

Work with us

• Custom & bulk: staff uniforms, school/club spirit wear, event drops and brand collabs.

• Design help: we can refine your artwork or create a clean stitch-ready version of your logo.

Where to find us

Based in Brisbane, Australia. We ship locally and worldwide.
Follow along on Instagram @asherlyco and TikTok @asherly for drops, behind-the-scenes and giveaways.

Wear what you believe in.
Asherly—embroidered with purpose.