Starting an Embroidery Business in Australia: Our Journey with Asherly

Launching an embroidery business in Australia is more than just starting a fashion brand—it’s about combining creativity, quality craftsmanship, and a vision that connects with people. At Asherly, we began our journey with one simple idea: to bring custom embroidery and ready-to-wear apparel to life for Australians who value individuality, culture, and modern style.

 

Why Embroidery is Thriving in Australia

The demand for custom embroidery in Australia has grown rapidly. From personalised hoodies and crewnecks to corporate branding, school uniforms, and one-of-a-kind gifts, embroidery is a timeless way to stand out. Unlike mass-produced prints, embroidery offers:

• Durability – designs that don’t fade or peel.
• Luxury appeal – textured, professional stitching that elevates any outfit.
• Personalisation – the ability to create something unique, whether it’s a name, logo, or artwork.

 

Asherly is proud to be part of this growing movement, combining traditional embroidery techniques with modern streetwear design.

 

The Story Behind Asherly

 

Asherly was born in Brisbane and named after our beautiful daughter, Asher. What started as a dream quickly turned into a family-run brand, with every hoodie, tee, and crop top stitched with love and purpose. My husband Chris and I wanted to build something lasting—a business that not only sells apparel but also creates a community.

We specialise in:

• Custom orders – logos, business embroidery, personal gifts.
• Ready-to-wear designs – modern, Afrocentric, Christian, and empowering embroidered quotes.
• Unique appliqué styles – blending fabrics and textures for standout fashion.

Each design is carefully thought out to represent culture, empowerment, and modern identity.

 

Challenges of Starting an Embroidery Business in Australia

 

Starting an embroidery business is exciting but comes with challenges:

• Finding quality materials – sourcing the best fabrics and blanks is key.
• Investing in equipment – embroidery machines and hoops are crucial to producing professional results.
• Building an audience – connecting with Australians who want something different from fast fashion.

 

At Asherly, we embraced these challenges with determination. By focusing on SEO, social media growth, and authentic storytelling, we’re steadily carving our place in the Australian fashion industry.

 

Why Choose Asherly Embroidery

 

If you’re searching for custom embroidery in Brisbane, Sydney, Melbourne, or across Australia, Asherly is here for you. We ship nationwide and offer worldwide delivery, ensuring our pieces reach every corner of the globe.

Our promise:

✔ High-quality embroidery that lasts

✔ Designs that celebrate culture and individuality

✔ Fast shipping across Australia

✔ A family-run business that values every order

Join the Asherly Movement

Starting an embroidery business in Australia is just the beginning of our journey. At Asherly, every stitch tells a story—and we want you to be part of it. Whether you need a custom embroidered hoodie, a branded uniform, or a statement tee that speaks to who you are, we’ve got you covered.

✨ Explore our collection at Asherly.com.au and be the first to shop our latest embroidered apparel.